DESIGNER SPOTLIGHT: BCBGMAXAZRIA
Since its inception in 1989, designer Max Azria has developed BCBG Max Azria into a thriving lifestyle brand, focused on fulfilling the ever-changing needs of modern women. Naming his label BCBG Max Azria after the Parisian phrase, bon chic, bon genre, meaning good style, good attitude, designer Max Azria set out to combine European sophistication with American spirit, taking fashion in a new direction. With an impressive range of product categories, from separates, suiting, bridesmaid dresses and evening gowns to footwear, eyewear, swimwear, denim, handbags and fragrance, BCBG MAX AZRIA has successfully redefined the designer category by offering innovative, high-quality clothing at realistic price-points.
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