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Taverniti So Jeans

DESIGNER SPOTLIGHT:
Taverniti So

In 2004, Jimmy Taverniti and friend Paul Guez (founder of Sasson jeans) joined forces to launch “TAVERNITI SO JEANS” denim line. The designers were inspired by the look of worn and loved denim and sought to create a line of jeans with a vintage chic quality. Jeans that would look worn - but still elegant. By employing new wash treatments, special dye techniques, and their own unique sense of style Paul and Jimmy developed a denim line unlike any other...